When fairy tales merge with reality…

We are strong believers that everyone has their own path to follow, and although these paths may not always go where you expect, they go where they are meant to. What is truly magical is what happens when two individuals, identical in nature yet polarizing in nurture, intertwine to create a completely new path that they tread boldly together.

This is our story…

Alessa Jewelry is a fairy tale based on the true romance and affection of Yuvraj Pahuja and Alessandra Robles. Their love story began during their studying years at the GemologicaI Institute of America and has transcended into every Alessa piece since 2009.

Alessandra’s story

Born and raised in Guatemala, I have been surrounded by nature, color and warmth my entire life. These elements make an essential part of my upbringing and who I am today. Nature is raw, strong and beautiful and one of the driving forces behind my passion: jewelry. Following my dreams has not been without difficulties but in the face of obstacles it is my determination and strength that has shaped me into the woman I am today. I wanted to create a brand that reflected stories of strength and beauty appealing to women from different backgrounds. My designs aim to empower women in the same way strong women have inspired me. When I met Yuvy, I was instantly drawn to his energy and determination. His ambitious drive became a source of inspiration for me. Together, I had no doubt, we had the power to make our creative dreams a reality.

Yuvraj’s story

My Indian heritage combined with being based in the Middle East have been influential in shaping our brand. I come from a family that has been in the jewelry industry for five generations hence why quality is an essential trait of our brand. Having managed my family’s business for some time, I wanted to create something different within the jewelry industry. With Alessa I was instantly drawn to drawn to her carefree nature and colorful personality. Her laidback character, spiritual energy and strength are my motivation to be the best version of myself. Alessa became my muse and our designs reflect her essence and poise.

Together we create collections that imbue all these elements…

Prompted by Alessandra’s Guatemalan origins and Yuvraj’s family vast experience within the jewellery industry based in Dubai, our brand features unique designs rooted in the collision of two distinct philosophies; empowering unity in its success. As a result of both this forward-thinking approach and our individual experiences Alessa Jewelry has, in under a decade, gained a global following and established itself as one of the most meaningful and creative emerging talents in the fine jewellery industry, that is without constraints. Our brand balances the classical with the contemporary across its eclectic yet unmistakable collections, each meticulously designed and hand-crafted with the finest materials available and coming with a lifetime guarantee. The imagination and heart combined with this impeccable quality that every Alessa piece ensues, has created an incredible loyalty with clients, which has been recognized by the most prestigious stores globally. Strongly inspired by the Latin-American as well as Indian ethos, Alessa kindles a modern, vibrant and edgy allure destined to fulfill the desires of women and men of all ages.