Our Story - Alessa Jewelry

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  • This story is one of true passion and love.

About Alessa

Alessa is a contemporary and modern fine jewelry brand. The pieces are masterfully designed and crafted with fine attention to detail, utilizing hand selected precious stones and raw materials from around the world. Alessa combines technical mastery to create original designs adorned with diamonds, rubies, sapphires and semi-precious stones that are ageless and timeless.

This story is one of true passion and the journey of a true calling. The brand Alessa Jewelry was born from a labour of love, when young couple Yuvraj Pahuja and Alessandra Robles met and studied together at the Gemological Institute of America.

In 2009, their life journey, synergy and creativity merged to create Alessa Jewelry: a modern, vibrant, contemporary and edgy brand.

Pahuja’s family has been in the jewelry industry for five generations, and he managed the family business in Dubai prior to co-founding Alessa Jewelry.

Robles grew up in Guatemala where she was submerged in the colorful culture and arts. These life experiences shaped her passion, creativity and appreciation for hand-crafted goods and the stories behind them.

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