The brand Alessa was born from a labour of love, when young couple Alessandra Robles and Yuvraj Pahuja met and studied together at the Gemological Institute of America. Pahuja’s family has been in the jewelry industry for three generations, and he managed the family business in Dubai prior to co-founding Alessa Jewelry. Robles grew up in Guatemala where she was submerged in the colourful culture and arts.

These life experiences shaped her passion, creativity and appreciation for hand-crafted goods and the stories behind them.

“Modern, vibrant, minimal and edgy, Alessa Jewelry is an all-access contemporary brand, ageless and timeless.” – Alessandra Robles